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Ellen Naylor
http://www.thecisource.com |
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| Summary |
| One2One Screen Name |
ellennaylor |
| Name of Company |
Business Intelligence Source |
| Per hour Rate |
Not provided |
| Location |
Colorado, United States |
| Member Since |
06/25/2009 |
| Rank |
(View Reviews/Rank) |
| Summary |
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Ellen Naylor has 30 years of sales and marketing experience across many industries. She initiated a competitive intelligence (CI) process at Verizon and built a process to capture and share competitive data companywide. Ellen conducted financial competitive analysis and economic forecasting at Northwest Airlines. She started her career in sales, first in fine jewelry and later in telecommunications products and services, where her customers were major financial services players such as Navy Federal Credit Union and Visa.
Ellen thrives on creativity in projects whether they involve facilitating a competitive intelligence (CI) process, finding competitive nuggets, jumpstarting a company’s early warning process, conducting results-driven workshops or coaching clients on cooperative intelligence practices. Ellen has helped clients improve customer retention through win loss analysis, and fine tune their marketing strategy through analysis of market data collected at trade shows. Ellen’s clients benefit from her passion, active listening, and the ability to work with cross-cultural teams. Ellen was raised in an international community in Yokohama, Japan.
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| Services & Skills |
| Services Offered |
competitive intelligence consulting, marketing research, opportunity analysis, primary intelligence gathering, competitive intelligence workshops, elicitation training, sales intelligence, win loss analysis, cooperative intelligence
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| Industry Categories |
Financial Services, Healthcare and Pharmaceutical, Travel and Tourism, Advertising & Marketing, Telecommunication, Business Consulting, Market Research, Legal Services
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| Regions Served |
United States
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| Experience Summary |
More Than 15 Year
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| Education Summary |
MBA University of Virginia, Darden Graduate Business School
BA University of Notre Dame
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| Industry Affiliations |
AIIP (www.aiip.org)
SLA (www.sla.org)
SCIP (www.scip.org
AMA (www.marketingpower.com)
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