At Marketing Edge we answer the tough questions that keep business owners up at night: What can I do to increase revenue? Why do my customers really buy from me? How can I ensure customers are loyal to my business? Through research, surveys, interviews and one-on-one conversations with your customers, prospects and business partners, we help you understand how your own customers think and what influences their purchasing decisions. With a solid Customer Profile in hand we help you develop and launch targeted sales and marketing programs that generate revenue, increase loyalty and improve your bottom line!

Beth Goldstein: Author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), Beth Goldstein is the founder and president of Marketing Edge Consulting Group (www.m-edge.com), located in Massachusetts. Beth has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs for their businesses. Consultant, entrepreneur, & educator, Beth’s clients rely on her to help them develop solid customer profiles and customize marketing programs that build their customer base and push their bottom line to breakthrough levels of success.

In addition to consulting, Beth works with entrepreneurs at the Institute for Technology Entrepreneurship & Commercialization at Boston University (BU) and runs their Annual $50K Business Plan Competition. She teaches Entrepreneurial Sales and Marketing at the BU School of Management and is the Faculty Director for the BU Online Certificate in Entrepreneurship (recently recognized by Fortune Small Business Magazine as one of the best e-learning entrepreneurship programs in the US). In addition to teaching at BU, Beth is the Lead Instructor for the InnerCity Entrepreneurs’ 10-city, nationwide program designed to help urban entrepreneurs strengthen and grow their existing businesses and teaches the business accelerator program in Massachusetts.