INTRODUCTION
     A Note on Using This Publication  1
     What's in This for You? 1
     Why Are You in Business?     1
     What Business Are You In?    1

MARKETING
     Where Is Your Market?   2
     Advertising   2
     Competition   3
     Sales Strategy     3

PLANNING THE WORK  4

GETTING THE WORK DONE
     Personnel Requirements  7
     Equipment Requirements  7

PUT YOUR PLAN INTO DOLLARS
     Expenses 8
     Matching Money and Expenses  8
     Is Additional Money Needed?  8

CONTROL AND FEEDBACK    9

IS YOUR PLAN WORKABLE?  9

IMPLEMENTING YOUR PLAN  9

KEEPING YOUR PLAN CURRENT    10

APPENDIXES
     A. Income Projection Statement    11
     B. Cash Flow Projection Construction Firms  15
     C. Balance Sheet   17
     D. How to Write a Business Plan     21
     E. Information Resources     25