Outlines the key points to be included in the business plan of a small service firm.
Table of Contents:
INTRODUCTION
A Note on Using This Publication 1
What's in This for Me? 1
Why Am I in Business? 1
What Business Am I In? 1
MARKETING
Determining Sales Potential 2
Attracting Customers 3
Selling to Customers 6
GETTING THE WORK DONE 7
PUT YOUR PLAN INTO DOLLARS
Start-up Costs 9
Expenses 9
Break Down Your Expenses 9
Matching Money and Expenses 9
Is Additional Money Needed? 9
CONTROL AND FEEDBACK
Stock Control 10
Sales 10
Disbursements 10
Break-even Analysis 11
IS YOUR PLAN WORKABLE? 11
IMPLEMENTING YOUR PLAN 11
KEEPING YOUR PLAN CURRENT 12
APPENDIXES
A. Income Projection Statement 13
B. Monthly Cash Flow Projection 17
C. Balance Sheet 19
D. How to Write a Business Plan 23
E. Information Resources 27
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